Which to work for (differences): Captive or Non-Captive life insurance companies


Whether you need a house, vehicle, or business insurance, you normally deal with an agent who can assist you in finding coverage that matches your needs. Agents are frequently used to sell life insurance. Regarding distribution models, captive and non-captive agents are the two main categories.

There is no right or incorrect strategy because each model has advantages and certain difficulties. Understanding the two models will help you choose which one is the best fit for you. We’ll outline the main distinctions in this article and assist you in selecting the right life insurance agent for your needs.

Difference between Captive and Non-Captive Life Insurance Agents


So how do non-captive and captive insurance agents differ from one another? Captive insurance agents, in essence, are employed by a single insurance provider and are limited to selling that provider’s policies. Non-captive agents, on the other hand, have agreements with numerous insurance providers through which they can offer products.

Captive Life Insurance Agents

An agent who typically works for a single life insurance firm is known as a captive agent. Products and services are only available from the carrier that is being represented. Because captive agents receive a commission for each earned transaction, customer satisfaction is essential to their business. Some benefits of captive agents are:

  • Limited product alternatives limit clients’ options.
  • Failure to match a client with the optimum underwriting standards or program for that client’s particular risk profile
  • Whether they’re outdated or not, you’re stuck using the carrier’s provided systems.
  • It is difficult to serve clients who have policies from several different businesses.
  • Clients’ opinions about the carrier might taint their opinions of you.
  • May limit the potential for expansion
  • You forfeit your renewal revenue if you leave to become independent.

Non-Captive Life Insurance Agents

A representative of the goods and services of various carriers is a non-captive agent. The most common way to access carriers is through an insurance marketing organization (IMO), which pools agent production to meet minimum contract requirements, increase commission payouts, or negotiate special support arrangements. Access to carriers can also get gained directly through a contract with a company. These are a few advantages of non-captive agents:

  • The carriers and goods you choose to represent are up to you
  • Access to any usually offered product a client might need or want
  • Ability to connect carrier specialties or processes with client underwriting risk profile
  • Possibility to take advantage of underwriting competition to improve client outcomes
  • Possibility of receiving bigger commission payments
  • The capacity to access new markets
  • The choice to select the systems and practices that best suit your demands
  • For better or worse, you are in charge.

Which One to Choose?

In general, there isn’t a single insurance agent that is better. It is up to you whether you decide to work with a captive or independent agents.

The fundamental advantage of working with a captive life insurance agent is that, since they only represent one carrier, they have an in-depth understanding of the technology and policies of that carrier. However, because the insurance company often levies additional fees, being a captive agent can be more expensive, or come at the cost of low commissions.

Working with a non-captive life insurance agent will provide you with more options and a larger range of prices. However, non-captive agents are well-versed in various carriers, whereas captives are limited to only one. Additionally, non-captive agents typically charge less since no firm supports them.


1. Do I select a captive agent or a non-captive one for my insurance needs?

You might select a non-captive company instead of a captive agent for a few key reasons. The first is price; hiring a free agent will be less expensive than hiring a captive agent. Second, independent or non-captive brokers have a greater selection of plans, giving you more options and a wider range of prices.

2. What kinds of insurance are sold by captive and non-captive agents?

Independent or captive agents can sell any insurance. Others prefer to specialize in selected areas, such as life and house insurance, while some want to sell every product an insurer offers.

Exclusively, for more details, reach out via:


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